A breastfeeding and infant feeding vision for the UK

On 15 January 2026, a new, collective Vision for Breastfeeding and Infant Feeding in the UK was published through a process coordinated by Bremner and Co and commissioned by Impact on Urban Health through their Breastfeeding in Focus project. It was made possible through contributions and endorsement from the sector.

The collective vision was developed through a three-phase process of engagement with breastfeeding organisations, practitioners, non-governmental organisations and academics across the UK, who worked together to articulate what all families should be able to expect from a supportive, equitable infant feeding system.

The vision aims to provide a shared foundation from which organisations can continue to collaborate, advocate and engage with policymakers with clarity and confidence.

To find out more, read the full Vision for Breastfeeding and Infant Feeding in the UK