Are shoppers being 'protein washed'? New study reveals hidden sugar levels in high-protein snacks
While demand for protein continues to grow alongside wellness trends, a new study suggests that snacks marketed as ‘high protein’ may not always offer the nutritional benefits or value for money consumers expect.
With the increasing use of GLP-1 medications in the UK, users are often advised to consume adequate amounts of protein to help preserve muscle mass during weight loss. However, the research suggests that many products marketed as ‘high protein’ may be misleading.
The study, conducted and funded by Oxford Online Pharmacy, analysed 88 ‘high protein’ snacks available in UK supermarkets. The findings suggest that protein yoghurts are among the most protein-dense and cost-effective options, while protein bars are among the least. Researchers also found that several products contained enough sugar to meet an adult's recommended daily intake in a single serving.
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