Childhood obesity beyond the scales: rethinking prevention through environment and behaviour

Childhood obesity is one of the most complex public health challenges in the UK. It cannot be explained by individual choices alone: children’s behaviours are shaped by their physical environment, food systems, marketing exposure, family stress, access to safe spaces for activity, cultural norms and socioeconomic inequality. [1]

Obesity definition: Obesity is a serious health concern that increases the risk of many other health conditions. [2]

1. Understanding the landscape

Prevalence in the UK

According to the National Child Measurement Programme (NCMP), in 2024 to 2025, 23.5% of children in reception (aged four to five years) were overweight or living with obesity (boys 23.6%, girls 23.4%). These numbers have remained consistently high over the last decade.[3]

One of the most striking patterns is inequality: children living in the most deprived areas of England are twice as likely to be living with obesity compared with those in the least deprived areas. This highlights the strong influence of environment and socioeconomic conditions on health outcomes.

Defining childhood obesity

Children and young people are assessed using BMI centiles based on UK 1990 growth charts. A BMI on or above the 95th centile is classified as obesity.[3] Crucially, BMI does not diagnose health; it simply flags potential risk. Assessment should always include diet, activity, sleep, mental well-being and family circumstances.

2. Why it matters: consequences beyond body weight

Childhood obesity is not just about size or BMI charts but it influences many aspects of a child’s health and daily life, including:

3. What truly drives childhood obesity?

Childhood obesity is rarely the product of one behaviour, such as 'too much screen time' or 'not enough vegetables'. Instead, it results from many interacting drivers across five major domains:

1 Food environment and marketing

Children are heavily exposed to ultra-processed foods (UPFs), aggressive digital marketing and environments where high-calorie options are cheaper and more available than fresh foods. Research shows that:

  • advertising strongly shapes children’s food preferences;

  • families in deprived areas face a higher density of fast-food outlets;

  • cheaper foods tend to be more energy-dense, making healthier choices less accessible.

Current UK policies, such as the Soft Drinks Industry Levy and incoming restrictions on HFSS (high-fat, salt, sugar) advertising, aim to shift population intake of UPFs.[4]

5 Socioeconomic and family context

Stress, housing conditions, financial pressure and food insecurity deeply influence food choices. Families under strain often rely on convenient, low-cost, high-energy foods. [5]

Working patterns and childcare availability also determine whether families can prepare meals, increase activity, or create structured routines around sleep and eating.

This wider context explains why traditional messages like “eat less, move more” are insufficient and often counterproductive.

4. What works: evidence-based strategies

A. Policy and system-level approaches

The most effective interventions target the environment, not just individual behaviour.
Here are some examples:

  • Restricting marketing of unhealthy foods to children

  • Improving local environments (eg, limiting fast-food outlets near schools)

  • Community-based programmes with multi-agency collaboration

  • Understanding the importance of key nutrients in children’s diets (eg, protein, fibre and healthy fat)

B. School-based interventions

Schools continue to play a central role in prevention. The most successful initiatives usually involve the following:

  • Curriculum-integrated nutrition education

  • Consistent high-quality school meals

  • Increased physical education time

  • Active travel schemes

  • Behaviour change strategies involving both children and adults

  • Family or community participation for reinforcement at home

While BMI changes may be modest, improvements in diet quality, sedentary behaviour and activity are substantial and sustained.

C. Family-focused approaches

NICE guidance emphasises holistic, family-based support rather than diets specifically targeted at children. Effective approaches include:

  • Setting realistic, family-wide goals

  • Cooking skills, meal planning and structured routines

  • Improving sleep hygiene and reducing screen time

  • Encouraging movement through play, not rigid exercise regimes

  • Addressing psychosocial factors (eg, parental stress or mental health)

  • Using neutral, non-judgmental language to reduce shame

Children should never be singled out; changes should benefit the whole family.

5. The role of professionals

Professionals working with children, whether in healthcare, education or community settings, can make a significant difference by shifting the conversation away from weight and towards behaviours, the environment and well-being.

Using supportive, non-stigmatising language

Instead of “obese child”, use "child living with obesity” or “child at higher weight”.

Prioritise behavioural and contextual factors over numerical values. Focus on the following factors:

  • Energy levels

  • Sleep

  • Mood

  • Eating patterns

  • Stress

  • Family logistics

  • Access to food and safe play spaces

Key questions for consultations

  • What does a typical day’s food look like across home, school and after-school clubs?

  • How are sleep routines structured?

  • What opportunities does the child have for active play?

  • Are there any barriers, such as cost, safety, housing or time?

  • What is the child's emotional experience around food and body image?

These questions capture context and environment, not just food intake.

Working with schools

Professionals can advocate for:

  • healthier meal provision and adequate time to eat;

  • water availability throughout the day;

  • restricting energy-dense snacks on site;

  • regular movement breaks and inclusive PE;

  • education for staff to reduce weight stigma in the classroom.

Supporting families gently and practically

Families benefit most from small, achievable changes, such as:

  • switching sugary drinks for water or milk;

  • adding one piece of fruit or veg to familiar meals;

  • encouraging 10–15 minutes of active play daily;

  • creating consistent sleep routines;

  • using structured, predictable mealtimes.

The goal is behavioural resilience, not perfection.

Conclusion

Childhood obesity is shaped far more by the environments children grow up in than by individual choices alone. Factors such as food access, school meals, sleep routines, physical activity opportunities and social pressures all interact to influence health and well-being. The most effective solutions are those that work across multiple levels, improving school and community settings, supporting families with realistic changes and reducing stigma so that every child feels safe and supported. By focusing on behaviours, routines and the wider systems around children, rather than weight alone, we can help create healthier foundations that last well into adulthood.


Registered Dietitian specialising in weight management and diabetes, with over nine years of experience supporting patients in achieving sustainable health outcomes. She is also the author of the independently published book The Success of Not Dieting: Say Yes to Carbohydrates.

Vanessa Rojas RD


References

  1. NHS. Obesity [Internet]. NHS (2023). Available from: https://www.nhs.uk/conditions/obesity/

  2. NHS. National Child Measurement Programme, England, 2023/24 School Year [Internet]. Digital.nhs.uk (2024). Available from: https://digital.nhs.uk/data-and-information/publications/statistical/national-child-measurement-programme/2023-24-school-year

  3. Stiebahl S. Obesity Statistics. House of Commons Library [Internet]. 2025;1(3336). Available from: https://commonslibrary.parliament.uk/research-briefings/sn03336/

  4. Mytton OT, Boyland E, Adams J, Collins B, O’Connell M, Russell SJ, et al. The potential health impact of restricting less-healthy food and beverage advertising on UK television between 05.30 and 21.00 hours: A modelling study. Basu S, editor. PLOS Medicine [Internet]. 2020 Oct 13;17(10):e1003212. Available from: https://journals.plos.org/plosmedicine/article?id=10.1371/journal.pmed.1003212

  5. Broadbent P, Shen Y, Pearce A, Katikireddi SV. Trends in inequalities in childhood overweight and obesity prevalence: a repeat cross-sectional analysis of the Health Survey for England. Archives of Disease in Childhood [Internet]. 2024 Jan 5;109(3). Available from: https://adc.bmj.com/content/early/2024/01/04/archdischild-2023-325844

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